Digital marketing is any form of online marketing, including social media, email marketing and search engine optimisation, to name only a few. Combined, these will form a holistic marketing strategy to drive clients to your website and purchase your product or services.
A single digital marketing tool is never as effective as a well-planned campaign. For example, a big drive in social media posts is ineffective if it drives the customer to a website that is not user-friendly or functioning properly. In today’s economic climate, I realise that it may not be financially possible to take on a large marketing expense which is why the services I offer are broken down into smaller building blocks. You can decide what you can budget for and what is the most essential service for your business.
“Failing to plan is planning to fail.”